Mobile marketing grows with smartphone sales

Posted May 22, 2011 8:51pm by Christopher Brinckerhoff Michael Shim, vice president of mobile partnerships at Groupon, said Groupon could be making half its sold/purchased deals on mobile platforms a couple years from now. If his prediction holds true, that would mean a significant amount of advertising dollars would be spent on mobile advertising, Tricia Duryee reported … Continue reading

Lenovo Aims a Campaign at the Apple Crowd

By TANZINA VEGA Published: April 28, 2011 QUICK. How many Chinese brands can you name? Probably not many. While China has been known for its manufacturing prowess, branding its own products has not been its strength. That’s why the Chinese computer manufacturer Lenovo, largely unknown to the average American consumer, is trying to get its products into the … Continue reading