McDonald’s+User Generated Content+Lamar Digital = Success

This is a case study put together by Lamar Advertising after successfully teaming user generated content with digital billboards. The point I want to make here is this is all about the interaction between consumers and brand. Powerful stuff. Nevermind the advertiser is McDonald’s. Any advertiser can do this with a little planning and effort. … Continue reading

billboardtastic is on Twitter!

Creating a Twitter account for billboardtastic is well, to say the least LONG overdue. Some things have changed which will allow me time to focus on bringing more content to this page and with that, I figured a Twitter account couldn’t hurt. Follow @billboardtastic (ha! the name wasn’t taken – how lucky am I?!)

Lamar Postr – Up First?! Little Rock!

Create. Post. Share. Postr™ will take social networking to a higher level. Not only will you be able to create and share a postr™ that you make, but for only $25 per day it can stream to a digital billboard in Little Rock. Designed for business AND personal use, your message will reach 9,000 to … Continue reading

Lamar’s Foursquare-Powered Road Ninja Pushes Location-Based Offers To Travelers

Originally posted Oct 14, 2011 by Gavin Dunaway ADOTAS – Every time the band hits the road, I promise myself a double Whopper with cheese. Maybe I’m nostalgic for my gluttonous childhood, but once I hit the highways I crave those two “flame-broiled” patties on a toasted bun with all the fix’ns (but no pickles), along with a “king-size” … Continue reading

Your Client Using Geosocial Media

  Originally posted by Diego Vasquez on Sep 12, 2011 on Social media isn’t just a critical aspect of new media. It’s also an increasingly important ingredient in traditional media campaigns, including out of home, where geosocial media has become a standard addition to many campaigns over the past year. Geosocial media sites like Foursquare … Continue reading

B.C. Speeders Shown on Preventable Billboard

Speedy drivers in B.C. will get a nasty surprise during this back-to-school week: a picture of their car flashed up on a digital billboard and accompanied by the message “Before you rush through here, have a word with yourself.” The billboard by Wasserman + Partners Advertising is part of a campaign, a non-profit public safety organization … Continue reading

Why Smartphones Make DOOH (Digital Out-Of-Home) Better

Posted on by Rob Gorrie, Tuesday, August 23, 2011, 4:15 PM The rapid growth of smartphone adoption in the North American market means that very soon, the majority of mobile users will be walking around with very small, always connected laptops in their pockets and purses. Naysayers suggest this spells the end for many other forms of … Continue reading

Happy 20th birthday World Wide Web!

By Devin Brown published 8.6.11 (CBS/What’s Trending) – Happy birthday Web! Twenty years ago on August 6, 1991, Tim Berners-Lee presented a project for organizing information in what later became the World Wide Web. Now as the Internet turns twenty those of us at What’s Trending are giving it a big thank you for revolutionizing the world … Continue reading

Media Planners Embrace Digital Out-of-Home

Newer outdoor ads drive more dollars from traditional to digital media eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of … Continue reading

The Drive For Digital

While it’s a world away from our backyard, the UAE has a good thing going. I’ll say it again… for those advertisers who embrace digital’s creative power and flexibility, tie it into social media efforts, and push the envelope creatively – these are the companies that will blaze the way! We’ve only scratched the surface … Continue reading