McDonald’s+User Generated Content+Lamar Digital = Success

This is a case study put together by Lamar Advertising after successfully teaming user generated content with digital billboards. The point I want to make here is this is all about the interaction between consumers and brand. Powerful stuff. Nevermind the advertiser is McDonald’s. Any advertiser can do this with a little planning and effort. … Continue reading

Lamar Postr – Up First?! Little Rock!

Create. Post. Share. Postr™ will take social networking to a higher level. Not only will you be able to create and share a postr™ that you make, but for only $25 per day it can stream to a digital billboard in Little Rock. Designed for business AND personal use, your message will reach 9,000 to … Continue reading

Your Client Using Geosocial Media

  Originally posted by Diego Vasquez on Sep 12, 2011 on Social media isn’t just a critical aspect of new media. It’s also an increasingly important ingredient in traditional media campaigns, including out of home, where geosocial media has become a standard addition to many campaigns over the past year. Geosocial media sites like Foursquare … Continue reading

B.C. Speeders Shown on Preventable Billboard

Speedy drivers in B.C. will get a nasty surprise during this back-to-school week: a picture of their car flashed up on a digital billboard and accompanied by the message “Before you rush through here, have a word with yourself.” The billboard by Wasserman + Partners Advertising is part of a campaign, a non-profit public safety organization … Continue reading

Why Smartphones Make DOOH (Digital Out-Of-Home) Better

Posted on by Rob Gorrie, Tuesday, August 23, 2011, 4:15 PM The rapid growth of smartphone adoption in the North American market means that very soon, the majority of mobile users will be walking around with very small, always connected laptops in their pockets and purses. Naysayers suggest this spells the end for many other forms of … Continue reading

Media Planners Embrace Digital Out-of-Home

Newer outdoor ads drive more dollars from traditional to digital media eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of … Continue reading

The Drive For Digital

While it’s a world away from our backyard, the UAE has a good thing going. I’ll say it again… for those advertisers who embrace digital’s creative power and flexibility, tie it into social media efforts, and push the envelope creatively – these are the companies that will blaze the way! We’ve only scratched the surface … Continue reading

How can out-of-home advertisers utilize social media?

by Jo Stratmann Out-of-home advertising (or outdoor advertising as it’s also known) is any type of advertising that reaches the consumer outside the home. It includes things like roadside billboards, or the posters you see on buses and tube escalators. With the falling price and improving quality of digital displays, more and more out-of-home advertisers … Continue reading

Digital is Booming!

According to an article from yesterday’s Economist, the future of out-of-home advertising is digital (big surprise). It is true though, that the fact that prices are decreasing for a quality flat-screen display without a doubt makes digital billboards more and more prevalent. As you can see in this chart, Magna Global predicts that out-of-home worldwide spending … Continue reading